What Are The Basics Of SEO?


Understanding The Basics Of SEO

Do you own a website and want to drive more visitors? Whether you have a blog or business website, it’s only natural to find ways to increase targeted traffic. While there are several traffic sources to choose from, search engines prove to be the favorite of many. The main reason for this is that search traffic tends to be laser-targeted. The users know exactly what they want, so appearing in the search results for relevant keywords provides a great opportunity to deliver what your prospective visitors are looking for. Search engine optimization, or SEO, is a strategy you need to learn to increase your website’s search visibility.

What Is SEO?

For starters, SEO is basically the process of boosting the search engine rankings of your web pages by optimizing different elements of your site. SEO is usually divided into two categories: off-page and on-page. Many webmasters make the mistake of focusing on only one category. It’s necessary to take a comprehensive approach and ensure that your on-page and off-page efforts go hand in hand to produce the best results for your website.

On-Page SEO

This aspect of SEO primarily deals with the content on your website. It’s essential to optimize your content for the most relevant keywords to your products or services. This begins with proper keyword research. While it’s beneficial to target keywords with high search volume, you’re usually better off focusing on keywords with high search intent. This is because such keywords indicate that users are already closer to the end of the sales funnel. By following through with the content they need, you have a huge chance to convert users into customers.

On-page SEO is also concerned with providing the best user experience for visitors. Google uses different user engagement metrics to determine where to place your web pages in the search index. These include time on site, pages per visit and bounce rates. Another essential factor to consider is page load speed. Users expect your pages to load within 2 seconds. If you have a slow website, expect users to hit the back button and click on other results in the search listings.

Off-Page SEO

This aspect of SEO largely involves building inbound links for your website. Links serve as “votes of confidence,” telling search engines that other people like your content. The quantity of links doesn’t matter as much as their quality. As much as possible, try to get links from relevant and authoritative sources. You don’t want random websites linking out to you, as this may do more harm than good for your rankings.

These are just the basics of SEO to help you get started. Remember that it takes the time to learn the basics—let alone master them. There’s nothing wrong with taking things slowly at the beginning. It takes several weeks before you notice ranking improvements anyway, even if you do things correctly. So avoid rushing the process and stick to the basics. Soon enough, you should be able to improve the search visibility of your website and bring in more targeted visitors.

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